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Unhinged MCP Buildathon with Gala Labs

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🧨 Buildathon RFP: Unlocking Instagram DMs with AI

Hosted by Gala Labs - Powered by Build Club
πŸ’° $10,000 in cash prizes
πŸ“… Submission deadline: Friday 27 June 11:59PM PST


Gala Labs has open-sourced a new MCP (Multi-Channel Protocol) server that gives developers direct access to Instagram DMs via LLMs. You can now send messages to any Instagram account programmatically β€” unlocking a powerful new playground for AI automations, agents, and communication workflows.

To celebrate, we’re launching a global Buildathon to see what the most creative minds can do with this stack.


πŸ” What You Can Build

Using the Instagram DM MCP server, build a project that leverages programmatic DMs in a new, useful, or ridiculous way.

Some build ideas from Gala Labs:

  • AI Dating Coach: slides into DMs with perfect pickup lines

  • Manychat Competitor: automates your entire Instagram sales funnel

  • Relationship Builder: maintains parasocial relationships for creators

  • Multi-agent chaos system: chains DMs with other channels like email, voice, or search

You’re welcome to go even further β€” remix, extend, or integrate with other tools.


πŸ† Prize Pool

$10,000 in total cash prizes, three cash prizes up for grabs:

  • $5k - Breaking the internet (go viral AF)

  • $2.5k - Technical Sorcery (coolest technical implementation)

  • $2.5k - Holy Sh*t Award (make our jaws drop)

Winners will be selected by the Gala Labs team and expert advisors.


πŸ“₯ How to Submit

All entries must be submitted via Campus platform on Build Club

To enter:

  1. Go to this challenge page and connect your project

  2. Create a new project

    • Include your GitHub repo (template repo here)

    • Add a demo video or screenshots if possible

    • Use β€œGala Labs Instagram Buildathon” in your project name or description

  3. Post your project on Twitter/X

  4. Ensure your Build Club project is set to public


πŸ›  Tech Stack & Resources

  • MCP Server GitHub Repo: https://github.com/trypeggy/instagram_dm_mcp

  • Built with Node.js and supports any LLM (OpenAI, Claude, etc.)

  • Easily composable with other APIs, agents, or workflows

  • More features dropping throughout the week β€” stay tuned


πŸ“† Key Dates

  • Deadline: Friday 27 June 11:59PM PST

  • Winners announced: The following week via @gala_labs and Build Club


🎯 Why Gala Labs Built This

Most automation platforms today are boring, expensive, or over-engineered. Gala Labs built this Instagram DM MCP server to explore what happens when developers are given direct access to high-signal messaging channels β€” with no artificial limitations.

We believe some of the most exciting applications of LLMs will come from real-time messaging, social interfaces, and agentic behavior.

Now it’s your turn.

Judges:

  • Ebaad Ur Rehman

  • Annie Liao

  • Tanmay

Timeline & Key Dates

Past

Challenge Start

Jun 20, 2025
25 days ago
Unhinged MCP Buildathon with Gala Labs begins
Past

Submission Deadline

Jun 28, 2025
17 days ago
Final date to submit your project
Future

Challenge End

Jul 28, 2025
in 13 days
Unhinged MCP Buildathon with Gala Labs concludes
Location
Virtual
Total Prize Pool
$10,000 cash prize
Start Date
Jun 20, 2025
Submission Deadline
Jun 28, 2025
End Date
Jul 28, 2025
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