StartupLink BUILD/ATHON

Welcome!!

Over the next two days, your goal is to design, validate, and present an innovative solution that tackles your chosen problem area.

Choose ONE

• SDG 11: Sustainable Cities & Communities

• SDG 10: Reduced Inequalities

• SDG 3: Good Health & Well-being

Prompt: Identify a local or global issue that’s personally meaningful to you. Design and build a prototype that creates real, measurable impact for a clearly defined user group.

What You’ll Deliver

• Prototype / Demo — MVP, wireframes, mockups, or proof-of-concept demonstrating feasibility

• Business Model & Validation — problem --> solution fit, target market, monetisation/sustainability, validation insights

• Marketing & Design Assets — UX/UI flow, branding concept, or storytelling strategy showing why your solution matters

• Final Pitch Deck (5 min) — present your problem, solution, market, prototype, and team
  
  Marking Rubric

  Business & Strategy — 40%

  • Problem clarity & user insight

  • Model & sustainability

  • Validation & evidence

  • Go-to-market & impact metric

  Marketing & Design — 30%

  • UX flow & readability

  • Branding & storytelling

  • Pitch quality

  Coding & Tech — 30%

  • Feasibility & completeness

  • Innovation & appropriateness

  • Quality, privacy & reliability