Chorus
About this project
In one sentence, what are you building?
Chorus lets sales reps practice a call with a customer’s whole buying committee before the real one.
What problem are you solving?
B2B sales reps have nowhere realistic to rehearse a committee call. They role-play with a colleague who knows the product and will never buy it, so the first time they meet the real objections is on the real call. Enterprise deals are decided by a group: a champion, a finance lead and a procurement lead, each with a different budget, different concerns and different deal breakers. Reps find those out live, when it is too late to recover. Account executives and their sales managers at companies that sell to buying committees. The cost is lost deals: a rep quotes a price above what the CFO will approve, or walks into a deal breaker such as data residency, and a deal that took months to build is gone in one call. Managers pay too, because the only coaching they can give comes after the loss. New reps take the longest to ramp, because every lesson costs a real opportunity.